The Pokémon Company (株式会社ポケモン Kabushiki gaisha Pokemon?) is a corporation responsible for marketing and licensing the Pokémon franchise and is affiliated with Nintendo, Game Freak and Creatures. It began operating in 1998 and adopted the moniker Pokémon Ltd. in 2000. The company is headquartered in the Roppongi Hills Mori Tower in Roppongi Rokuchome, Minato, Tokyo.
The company has separate divisions that handle operations in different parts of the world, with The Pokémon Company International supporting the territories outside of Asia, Australia, and New Zealand. In South Korea, the operations are handled by Pokémon Korea, Inc.